Kit Powerful Email Marketing for Creators

Kit (formerly ConvertKit) is our favorite email marketing platform designed specifically for creators. What really sets Kit apart is their unique Recommendations feature — the only platform to offer this — which helps you grow your audience by connecting you with like-minded creators.

It’s also a generous platform. Kit gives you lots of ways to monetize your content — from digital products and paid newsletters to creator referrals.

On the paid plans, you get access to free apps to optimize your content easily and even have the option to book professional studios in Boise and Chicago for recording podcasts, courses, and more.

Note: Kit has a learning curve, but you won’t need to buy an email marketing course. They offer plenty of helpful tutorials, proven templates, and expert tips to guide you in building your newsletter and growing your audience.

Pros

Clean, intuitive interface — easy for beginners to use
Built-in tools to sell products, courses, and paid newsletters
Unique creator recommendation feature helps you grow your list
Free plan for up to 10,000 subscribers
Access to free creator apps, studio space, and more on paid plans

Cons

Pricing increases as your list grows
Some advanced features only come with paid plans

💡 good to know

Kit’s free Newsletter plan is generous — you can have up to 10,000 subscribers, which is perfect when you’re just getting started. But just a heads up: it only includes one email sequence and one automation. That means more manual work on your end, so staying super organized is key. If you’d rather save time and have things running on autopilot, we recommend one of their paid plans.